Mr Ice Cream Man is a concept company that operates traveling pet shelter and adoption trucks.
Because the next best thing to ice cream being sold right outside your home, is obviously puppies and kittens being sold right outside your home.
The Mr Ice Cream Man company needed an identity that would identify with its target audience–a young, thoughtful crowd–particularly those with an affinity for "cute" things. Environmental signage is the right amount of provocative while the mobile and web interfaces carry the identity's fresh color story throughout their designs.