Teach for America (TFA) aims to eliminate educational inequality by enlisting high-achieving professionals to teach.
With this rebrand concept, TFA adopts a more humanistic approach to its mission instead of its previous seemingly stale and corporate feel.
An identity guidelines manual lays out all the do's & don'ts when designing for TFA, including the use of stationery collateral, as well as newly updated brand extensions such as web and mobile interfaces.